Post by Ian D on Mar 12, 2014 20:45:42 GMT
A few years back I ran my own business and got quite experienced at issuing press releases in order to get the press to give me some free publicity. I went on a course to learn how the system works and even managed to get national coverage a couple of times, so am happy to file a few press releases to local papers.
The good news is that local papers are always desperate for stories, especially if they come ready-written.
The bad news is that “there is a singing group called Bristol A Cappella” isn't a story. That said, they don't need much of a hook to change their minds. “Bristol shoppers got a surprise last Saturday when singers from Bristol A Cappella choir filled Broadmead with impromptu singing” might work, especially as we're such a good-looking bunch.
So any ideas for a “story” would be gratefully received. So far I've thought...
- Flash mobbing
- “BAC raises money for charity”. Obviously this would need to involve raising money for charity but I thought I'd sow a seed
- Anything topical that ties in with the current zeitgeist, e.g. sporting events, Xmas, etc
Anything else spring to mind? Brainstorm as much as you like.
The good news is that local papers are always desperate for stories, especially if they come ready-written.
The bad news is that “there is a singing group called Bristol A Cappella” isn't a story. That said, they don't need much of a hook to change their minds. “Bristol shoppers got a surprise last Saturday when singers from Bristol A Cappella choir filled Broadmead with impromptu singing” might work, especially as we're such a good-looking bunch.
So any ideas for a “story” would be gratefully received. So far I've thought...
- Flash mobbing
- “BAC raises money for charity”. Obviously this would need to involve raising money for charity but I thought I'd sow a seed
- Anything topical that ties in with the current zeitgeist, e.g. sporting events, Xmas, etc
Anything else spring to mind? Brainstorm as much as you like.